Why bold is allowed to chance colors.
Colour comes last — even though everyone talks about it first
When I talk to my clients about their new logo, their visions and ideas, they usually get to the topic of colour very quickly. Colour often seems more important than form. I could keep this article very short: that’s not true. In visual perception, we grasp shapes and contrasts much faster than we grasp colours. This is due to the physical structure of the human eye — and I’ll spare everyone the details of rods and cones, since we inhaled enough of that in biology class.
