Expectations for a perfect Yacht Logo
The new yacht is being built, or a used one has been purchased. She is being refitted and equipped, and
Logo Style
Why bold is allowed to chance colors.
Colour comes last — even though everyone talks about it first
When I talk to my clients about their new logo, their visions and ideas, they usually get to the topic of colour very quickly. Colour often seems more important than form. I could keep this article very short: that’s not true. In visual perception, we grasp shapes and contrasts much faster than we grasp colours. This is due to the physical structure of the human eye — and I’ll spare everyone the details of rods and cones, since we inhaled enough of that in biology class.
Why a Well-Designed Yacht Logo Is Worth So Much More Than You Think
A yacht logo may look like a small detail. Until you start using it. Then it suddenly appears everywhere: on
Signs for yacht logos. Which signs fits
Signs and icons for your yacht There are easily more than a thousand symbols that can be connected with the
The New Logo Style
Is it a new or old Logo style? light line and non-attention-grabbing The new logo trend is as old as
Rejected Yacht Logos
Creating a logo means giving up many drafts and ideas along the way. In my case, most of them end
Female or male. Can you tell who chose it by looking at the logo?
Woman at the Helm When I ask friends and acquaintances whether they think a logo was chosen by a woman
My first yacht logo
Things to remember For many years, I claimed that the Rivercafe logo was my first yacht logo. Then, during a
Handwritten Logo Style
Highly individual One way to create a very individual logo is through a handwritten style. It feels personal and approachable,